APC WORLD – OUR PROPOSALS TO THE REGIONAL ADMINISTRATION: TERRE DI LOMBARDIA PLEIN AIR AND MUSEUM PARTNERSHIPS

At the presentation of the Lombard Regional Report, APC General Secretary, Francesca Tonini, discussed with Lombardy Regional Economic Development Spokesman, Mauro Parolini, the idea of holding a Terre di Lombardia Plein Air event. In the wake of our association’s significant ongoing partnerships with leading and successful museums such as MAEC in Cortona, MANN in Naples and the Royal Palace of Caserta, APC hopes there will be a fruitful interaction with museums in Lombardy, including offers and discounts for tourists travelling in motorhomes.
In particular, the knock-on effects on Lombardy’s culture and tourism of “museums reachable by motorhome” should not be underestimated, given that this year the museums of Lombardy and Piedmont introduced the Carta Unica, combining the treasures of both regions.